ВЛИЯНИЕ _|_ INFLUENCE / VLIYANIE [vlʲɪˈjænʲɪɪ̯ə] 

Hint with an alternative definition: the power to involve (some)one (with weak will) into something, control or manipulate, so responsible & valid influence for a will of young can leads to a better feel & living, but vile influence full of violence (like an evil eye) can ruin your life.

Hint with composition: в (in) + лияние (fluence) / to wield + any = the great influence on masses

Hints with translation + consonant words (by sounds or letters): like influence of valiant lion on a sheep / will + lean with line of behavior or opinion / give a loan — take influence / nice loving has a huge influence on a person

Russian pro-tip: когда своей воли и «Я» нет

Mental visualization: Two different influences: a huge guru with a harp (ВЛ) sitting in a lotus position and a domineering person with a whip (иЯ)…