КОЛЕСО _|_ WHEEL / KOLESO [kəlʲɪˈso]     

Hint with an alternative definition: a circular device (like a cole, collar, carousel, lasso or a whole castor) capable of rotating on its axis and used to control the speed of a car and its movement, it also used for performing labor in machines; in other words, the car’ soul has a circular shape, it looks like a wheel, it calls you «let’s go kill the slowness!», so just imagine coolest & classy wheels

Russian pro-tip: осёл — ОК (не машина) | колесо (машина) / колесо как солнце и круг

Mental visualization: K (engineer) + O (wheel) + Л (air-pump) + E (tire jack) + СО (spare extra wheels)